Challenge
A growing family needed more living space in their charming 1920s home located in Roseland, New Jersey. While the size of the addition was modest, the project presented modern building envelope challenges, especially concerning moisture management and energy efficiency — both critical for preserving the character and durability of the structure.
Solution
Purple Moss Remodeling Group selected Keene Building Products’ Driwall® Drainable Housewrap to protect the home’s envelope and enhance long-term performance. Familiar with Keene’s reputation for innovative moisture control solutions, the contractor confidently chose the product based on previous positive experiences.
“We needed a drainable housewrap, and having used Keene products before, we knew it would perform. Once they showed me the product, I was sold.”
— Contractor, Purple Moss Remodeling Group
Why Driwall® Drainable Housewrap?
The team cited several standout benefits:
- Superior Moisture Management: Effectively drains water to prevent mold and moisture-related damage.
- Enhanced Breathability: Allows vapor to escape without compromising the water-resistive barrier.
- Integrated Drainage Channels: Moves water away from the wall assembly to reduce water infiltration.
- Siding Compatibility: Performs well with a variety of cladding materials.
- Labor & Cost Efficiency: Easy to handle, quick to install, and more cost-effective than competitor products.
- Code Compliance: Meets or exceeds industry requirements.
- Long-Term Performance: Helps reduce maintenance callbacks and enhances building durability.
Results
Thanks to the quick installation and reliable performance of Driwall® Drainable Housewrap, Purple Moss was able to complete the project efficiently while delivering lasting protection to the homeowner.
The contractor also praised Keene Building Products’ outstanding customer support. Bill Griffith from Keene’s sales and technical team provided upfront consultation and on-site product demonstration.
“Keene doesn’t just sell you a product. They work closely with contractors to tailor solutions, provide training, and ensure proper installation. Their support exceeded expectations.”
Conclusion
For Purple Moss Remodeling Group, Driwall® Drainable Housewrap wasn’t just a smart material choice — it was a proven solution that aligned with modern building standards while respecting the unique needs of a historical home.
