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Presenter: Rich Muller – Director, Sales and Business Development

Gypsum flooring contractors, sales professionals, estimators, and project managers are invited to gain a competitive edge at Keene Building Products’ Noise Control and Gypsum Cement Market Seminar. This hands-on workshop will show how Quiet Qurl® MT sound mats and gypsum cement underlayments work together to reduce impact and airborne noise, improve STC and IIC performance, and support UL fire-rated assemblies in multifamily, hospitality, commercial, and mixed-use projects. Attendees will learn how to select, sell, estimate, and install high-performance floor systems more confidently while reducing installation issues, callbacks, and costly repairs. The program also includes gypsum repair protocols, live demonstrations of Platform patch and self-leveling materials, sound mat installation, and quality-control procedures. 

Participants will learn:

• Market Insight – How Keene is leading and influencing the market
• Noise Control and UL rated assemblies
• Increase product knowledge and applications
• Quiet Qurl MT – Competitive advantages
• Reinforce Quality Initiatives
• Opportunities for growth
• Gypsum repair protocol – Discussion and demos
• Waterproofing – Balconies and Decks

Who should attend:

Gypsum Flooring Contractors  and Sales, Estimators & Project Managers

Breakfast and lunch will be provided, and attendees will also have the chance to win prize giveaways.