Project Profile: Easy-Fur® Supports Fiber Cement Siding at New Multifamily Community in Charlotte, NC

Project Details:

Products Used:

Easy-Fur

Easy-Fur™

Easy-Fur™ is a rollable furring strip that simplifies installation for wood, vinyl, and metal siding, ensuring a consistent cavity space for drainage and ventilation behind cladding. Designed to replace wood furring strips, this product prevents moisture buildup, mold growth, and material decay.

Bringing Modern Multifamily Living to Charlotte

As Charlotte continues to experience rapid growth, new multifamily developments are helping meet the demand for thoughtfully designed housing in desirable neighborhoods.

One example is Colwick Apartments, a new 234-unit residential community currently under construction in Charlotte’s Cotswold neighborhood. Developed by The Fallon Company and designed by Axiom Architecture, the project is transforming a 1.7-acre site into a vibrant community with convenient access to parks, schools, shopping, dining, and entertainment.

Scheduled for completion in early 2027, Colwick Apartments will feature a variety of resident-focused amenities, including a raised pool, fitness center and yoga studio, co-working spaces, golf simulator, game room, outdoor gathering lawn, and pizza oven.

The Challenge

Large multifamily projects require exterior wall assemblies that can support modern cladding systems while keeping installation efficient and consistent across the building.

At Colwick Apartments, the exterior wall assembly incorporated fiber cement siding, creating a need for a reliable, consistent attachment surface. For a large-scale residential development like this, contractors need products that simplify installation without adding unnecessary weight or complexity to the wall assembly.

The Solution

The Easy-Fur rollable furring strip from Keene Building Products was incorporated into the exterior wall assembly to provide an engineered furring solution for the fiber cement siding.

Designed to create a reliable attachment surface, Easy-Fur offers a lightweight, durable alternative to traditional wood furring. Its engineered design helps contractors establish consistent attachment points across the building envelope while supporting efficient installation.

By combining a purpose-built furring solution with a modern, attractive cladding system, the project team was able to address the practical demands of multifamily construction while supporting the overall performance of the exterior wall assembly.

Designed for Modern Construction

As multifamily construction continues to evolve, builders and contractors are looking for building products that help improve installation efficiency while supporting durable, high-performing assemblies.

For projects like Colwick Apartments, Easy-Fur provides a practical solution designed around the needs of today’s exterior wall assemblies.

Keene Building Products is proud to support projects that contribute to growing communities while helping contractors build more efficiently and confidently.

Planning a multifamily project? Connect with Your Keene Regional Sales Rep to specify Easy-Fur rollable furring strips